Oregon State University

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Event Details

Thesis Defense: Shanuka Fernando

Organizational cultural compatibility of engineered wood products manufacturers and building specifiers in the Pacific Northwest

Thursday, September 14, 2017 1:00 PM - 2:00 PM

Increasing collaboration between members of the construction value chain means that organizations are significantly influenced by the internal cultures of the interacting organizations. This study assesses the cultural disparities between specifiers and EWP manufacturers obtaining perceptive accounts of each other. A semi-structured interview protocol was used to decipher the cultures of companies and professionals from the two industries. The identified cultural characteristics are supported by responses to an assessment tool administered to executive members of each organization being studied. The responses are qualitatively analyzed and consolidated to identify specific patterns of organizational behavior. The study identifies a number of factors that affect the interaction between specifiers and manufacturers, chief among which, is the presence of material distributors as the intermediate party that facilitate the material sourcing process for a project. Many factors are tied to the reason why it is challenging to change from the current business practices. Low profit margins, lack of engineering and design competency, risk averseness and failure to create direct communication channels with architects are some of the reasons that challenge the manufacturing sector.

Shanuka Fernando is a master’s student in Wood Science and will be completing his degree in summer, 2017. He holds a BSc in Forestry and Environmental Science from University of Sri Jayewardenepura- Sri Lanka. He aspires to enhance Sri Lanka’s renewable materials industry through development of sound business practices.  



Richardson Hall (campus map)
3180 SW Jefferson Way
Jessica King
Jessica.King at oregonstate.edu
Wood Science & Engineering
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