Oregon State University

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Business Administration Certificate

Strategic Marketing

Monday, March 19, 2018 12:01 AM - 11:59 PM

The best marketing strategies are data-driven, guided by clearly defined goals and tied to the overall business strategy. Effectual business leaders utilize contemporary marketing knowledge to ensure the engagement of their customers and the alignment of their organization’s business and marketing strategies. This course will allow you to build these skills while also learning how to communicate your organization’s story through a memorable and meaningful brand.

This expert-led online course provides you with the essential knowledge of current marketing practices and helps you develop skills to:

  • Understand contemporary principles on marketing, including identifying consumer behaviors, recognizing market opportunities and developing effective marketing plans
  • Make data-driven, strategic marketing decisions
  • Apply marketing decisions to products, services, pricing, place and promotion strategies
  • Develop a marketing plan that is closely aligned with business strategies

 

The actual course dates are 3/19/18-4/20/18

Learn more about Strategic Marketing


Off Campus
Online
$487 (+ $60 registration fee)
PACE Helpdesk
541-737-4197
PACE at oregonstate.edu
Professional and Continuing Education
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