Austin Family Business Program: Marketing in an Uncertain Economy
Friday, April 25, 2008 (All Day Event)
The Austin Family Business Program presents a workshop with a broad overview of marketing functions to understand the breadth and depth of marketing options. The program covers: (1) Target markets
and how to reach them to focus your efforts on customers and prospective customers providing better return. (2) Market segmentation because not all customers are created equal. (3) Customer needs and
value to focus on elements that provide the most value. The program will include a panel discussion of “Professional Perspectives: Dealing with an Uncertain Economy” featuring panelists: Matthew
Bowler, Mandala; Steven Kline, Typhoon! Restaurants; and Robert Johnson, Fluid Images. Registration is at http://www.familybusinessonline.org
